Information and communications Minister D N Dhungyel launched the first of the four-part 2D animation series of Ro-Ngoedrup-Chen at the ministry’s conference hall today.
The series will be aired on BBS television. The DVD copies have been distributed in primary and middle secondary schools in the country. The animation will also be screened to students, monks, and public officials.
The first part of the series was screened at the launch. School children at the launch said they enjoyed the series. Ro-Ngoedrup-Chen is a famous folktale steeped in Buddhist beliefs about a boy carrying a talking corpse on a long journey.
Information and communications secretary, Dasho Kinley Dorji, said Bhutanese children are exposed to foreign contents through television channels like Nickelodeon, Disney channels and Pogo, among others, and are more familiar with foreign folktales.
That is why, he said, efforts are being made to familiarise Bhutanese children with local folktales, legends and mythology. Department of Information and Media (DOIM) has initiated plans and programmes to promote the local content.
“Such initiatives are taken to promote local entrepreneurship, creativity and to generate employment in the creative industry. We want to encourage young creative people to come forward,” said Dasho Kinley Dorji.
Druk Vision Studio created the animation. The studio’s CEO, Pema Tshering, said if the government continues to support and encourage private entrepreneurs through such projects, a lot of young and passionate people would come up with creative ideas.
Information and media play important role in developing a knowledge-based society because of their diverse and pervasive impact on viewers.
As part of the same programme, DOIM has initiated the production of eight comic books in 2010 and 2011. It is now animating all eight folktales. It has already aired animated version of Kado Nado and Memay Helay Helay on BBS television.